Privacy Policy
Last Updated: January 2026
4lifebrands.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through the website (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through contact forms, email subscriptions, or affiliate registrations, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and track affiliate conversions.
- Usage Data: We collect information about how you interact with our Site, including time spent on pages, clicks, and referral sources.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve Site functionality and user experience
- To conduct analytics and measure Site performance
- To track affiliate commissions and validate referrals to partner casinos
- To send newsletters, promotions, and marketing communications (where permitted)
- To comply with legal obligations and prevent fraudulent activity
- To respond to inquiries and customer support requests
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commission attribution to partner casinos.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators, gaming platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party websites is at your own risk and governed by their terms and conditions.
Your Rights
As an Australian user, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), including:
- The right to access your personal information held by us
- The right to request correction of inaccurate or outdated information
- The right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached
- The right to opt-out of marketing communications at any time
If you are located in the European Union or United Kingdom, you may have additional rights under the General Data Protection Regulation (GDPR). If you are in the United States, state privacy laws (such as CCPA in California) may apply.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Affiliate tracking data is retained for a minimum of 7 years for accounting and compliance purposes. You may request deletion of your personal information at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@4lifebrands.com
Website: 4lifebrands.com
We will respond to your inquiry within 30 days in accordance with Australian Privacy Law.
This Privacy Policy may be updated periodically. We will notify you of material changes by updating the "Last Updated" date at the top of this page.